P.3+ Artist as Entrepreneur Workshop

The Arts Council of New Orleans and Prospect New Orleans are teaming up to help prepare local artists, galleries, and pop up exhibitors for business opportunities during the upcoming Prospect.3 Biennial. We’re excited to announce a six session Artist as Entrepreneur Program for professional development, featuring presentations on branding, grassroots marketing and communication, event logistics and operations, exhibit design, media training and business planning. In addition to these focused presentations, each artist will work in small groups to create a plan of action which will incorporate their marketing, PR, and business strategies and will serve as a “road map” to opening a show or event in October as part of P.3+!

To participate in Artist as Entrepreneur, you must first apply for the P.3+ program by March 31, 2014 by downloading the application at http://www.prospectneworleans.org/p3plus and emailing to info@prospectneworleans.org. Feel free to contact us at 504.680.5305 or info@prospectneworleans with any questions.

The Schedule:
All sessions will take place at the Arts Council of New Orleans, 935 Gravier, Suite 850.
Session 1: Monday, April 14th 3:00 to 5:00 p.m.
Prepping for P.3+
Discussion led by Gene Meneray and Grace Rennie on developing the mission of your exhibition, targeting your audience, and creating a plan of action geared towards an October opening.
Assignment: Watch Smart Money webinars.
Session 2: Monday, April 21st 3:00 to 5:00 p.m.
Financing Your Project
Discussion and small breakout groups about budgeting for P.3+. Getting your financial house in order; Projecting for income and expenses; Fundraising and crowd funding; Permitting and incorporation.
Assignment: Develop basic financial plan.
Session 3: Monday, April 28h 3:00 to 5:00 p.m.
Communication and Grass Roots Marketing

Discussion led by Lindsay Glatz on Grass Roots Marketing, branding, attracting national PR, and how to showcase the New Orleans’ visual arts scene in the best light. Introduction to verbal marketing/elevator pitch. Groups will also workshop signage solutions for P.3+.
Assignment: Prep for speed dating pitch.
Session 4: Monday, May 5th 3:00 to 5:00 p.m.
The Pitch and the Prep

In class assignment: Pitch speed dating.
Small group work: Continue to develop project plan.
Introduction to Media Training

Session 5: Thursday, May 8th: Staggered times
Media Training

Conducted by PR consultant Melissa Lee. Participants will learn how to conduct an on-camera interview. Ms Lee will conduct a practice interview, which will then be screened and (gently) critiqued. Then participants will get to do a second interview to see how they have improved with practice.
Assignment: Brainstorm possible installation issues; bring floor plan and exhibition checklist next week.
Session 6: Monday, May 12th 3:00 to 5:00 p.m.
Best Practices in Exhibition Design and Installation

Curator Robin Wallis Atkinson will lead a discussion on creating the ideal exhibition design and best practices in art installation, lighting, and mediation (wall texts, labels, etc.) to communicate with your desired audience. Participants will workshop multiple installation strategies based on venue floor plans and exhibition checklists developed prior to the workshop. Followed by an open floor discussion.